Wurth Electronics Midcom Makes a Statement at APEC 2017!

By: Dominik Kern, President

Applied Power Electronics Conference (APEC) has historically been one of Wurth Electronics’ favorite shows to be an exhibitor. APEC has such an enjoyable atmosphere, there are many educational seminars to attend and we always make great connections. 2017 was no exception! We had a great show this year in so many ways and are grateful to everyone who stopped by to chat.


We love to entertain and a new addition to our booth this year was a photobooth. People had a blast with our unique props and our annual giveaway, a hat! We get a kick out of playing #madhatter and going around to different booths giving away our hats and taking selfies. You can find the pictures on our Facebook Page.

Corner Shows

This was our 2nd year educating customers with in-booth presentations from our partner IC houses.

First up was STMicroelectronics presenting a live demonstration of their eDesignSuite software which now integrates our Smart Transformer Selector tool. For the first time, you can order a whole BOM with off-the-shelf parts, including the transformer.

Next was Monolithic Power Systems, talking about the mEZ Plug & Play Power Module Solutions featuring Wurth Electronics power inductors and capacitors. It was great to see something so easy for customers to integrate into their own designs!

Texas Instruments took the floor to educate everyone about High Power IEEE802.3bt PoE PD system solutions. Smart lighting is an emerging technology, and the audience was excited to learn about it.

Semtech spoke about one of our favorite topics, wireless charging. Semtech presented the wireless power solution, LinkCharge™ 20 for industrial applications. Where will wireless technology take us? We are excited to find out!

If you missed any of these presentations you can download the slides to review from our website.

The Wurth Electronics Party

Another first for us was the Wurth Electronics party held on Tuesday for customers and business partners. Together, we enjoyed a beautiful water-front view, drinks, great food, music, a photobooth, laughter and great conversations. Everyone could unwind from the long days of seminars and classes, meet new people and socialize. We look forward to making this party an annual event.

See You Next Year, APEC!

From all of us at Wurth Electronics, we'd like to thank everyone who was able to attend APEC 2017 and send our warm regards to those who weren't.

Whether you missed out on the conference this year, or spent some time in our booth, make sure you check out our Facebook album to see all of the pictures from last week. Also, be sure to mark your calendar for next year's conference, which will be March 4-8, 2018.

See you in San Antonio!

Dominik Kern